SplitMetrics

How do you actually implement AI agents inside a marketing team? InnoGames and SplitMetrics share years of learnings and experimentation as they compare their AI journeys - from early agent prototypes to fully integrated helpers across UA, ASO, creative processes, localization, and analytics. Expect a candid look at what worked, what failed, and what it really takes to build agent-based marketing operations that deliver meaningful business impact.

Today marks the beginning of a new chapter at SplitMetrics. After 10+ years of helping mobile-first companies grow through automation and data, we’re stepping into the future, powered by intelligent agents. Meet Iris, the first AI Agent built specifically for Apple Ads. In this video, our Chief Revenue Officer Eoin Hallahan shares the vision behind Iris, what makes it different from generic AI tools, and how it transforms the way UA teams operate. What is Iris? Iris is your always-on, AI-powered strategist for Apple Ads, built into Slack. Just ask a question in natural language, and Iris delivers expert-level answers based on real performance data, including SOV, competitor benchmarking, keyword strategy, cross-storefront market intelligence, test-ready campaign recommendations, and more. Why it matters: Until now, answering strategic UA questions meant hours of digging through dashboards and tools. Iris changes that, giving you clarity in seconds, and helping your whole team move f

Samba 2.5 is our most advanced AI optimization model for Apple Ads. It helps you maximize revenue and while staying within your ROAS targets through smarter predictions and automated bid adjustments, across single or multi-campaign setups. Built for performance teams who want to scale without complexity, Samba 2.5 saves time, improves efficiency, and takes the guesswork out of campaign management. Learn more 👉 https://splitmetrics.com/ai/samba/

🚀 AI won’t grow your app—unless you know how to use it. Join us for a free, expert-led webinar that reveals what AI can and can’t do for mobile marketers. 👉 https://hubs.ly/Q03p5dkw0 📅 Date: Wednesday, May 28, 2025 🕒 Time: 5 PM CET / 11 AM ET In this session, you’ll learn: ✅ What’s actually working in UA and ASO with AI ✅ Where marketers still outperform machines ✅ How to combine AI tools with human strategy for real results

🎯 What can AI really do for your app growth—and what’s just hype? Join top experts from SplitMetrics as they cut through the noise and share: ✅ Real insights from SplitMetrics' AI models ✅ Where AI boosts ROAS—and where human strategy still wins ✅ A simple framework to start using AI with clarity and confidence ✅ Live Q&A Don’t miss out—register now: 👉 https://hubs.ly/Q03p5dkw0 📅 Date: Wednesday, May 28, 2025 🕒 Time: 5 PM CET / 11 AM ET #AI #AppMarketing #UserAcquisition #Webinar #AppGrowth #MobileMarketing

Apple Search Ads has expanded its reach to 21 new markets worldwide. Watch this App Growth Talk recording to get tips and actionable insight on how to enhance your app’s presence in these regions. Watch it to: ● Learn more about the potential of Türkiye as a rapidly growing app market, with tips on how to effectively reach users; ● See how easy it is to launch Apple Search Ads campaigns in these new markets; ● Explore strategies for optimizing your campaigns to connect with the right audiences. Chapters: 00:00 Intro 07:31 21 New Markets: Overview 17:28 New Markets: Key Challenges 21:17 Best Practices for Apple Search Ads Campaigns 27:22 Seamless Campaign Setup in SplitMetrics Acquire 30:35 Product Demo 41:30 Live Q&A SplitMetrics' ecosystem of products and services enable mobile-first companies and brands globally to build and scale their go-to-market engine faster. Top app and game developers turn to SplitMetrics, an Apple Search Ads Partner, for intelligent data-driven

Today, we’re thrilled to have Dmytro Vorobiov, User Acquisition Manager at GameLight, joining us. Dmytro is one of the top voices in the industry, having a wealth of experience of working with both mobile apps and games. In this interview, you'll learn what key metrics you need to track to succeed and which trends you should take into account.

2024 is nearly over, and it's the perfect time to ask: Which app growth strategies will stick around, and which ones are getting the axe? Catch the recording of this must-watch session where three 2024 App Growth Awards finalists—Bumble, Mimo, and SplitMetrics Agency—share their predictions and strategies for app marketing success in 2025. 🎯 What You’ll Learn: - Emerging trends in User Acquisition and Creative Strategies - How to succeed with Web2App - How AI transformed app marketing in 2024 and what’s next for 2025 🚀 Watch now to gain actionable insights and prepare for your best year yet in app marketing! 📢 Let us know your favorite takeaway in the comments below! 🔗 Learn more about SplitMetrics Agency: https://splitmetrics.com/agency/ 📞 Book a free call with one of our experts: https://splitmetrics.com/demo/?pr=agy #AppGrowth #MobileMarketing #2025Strategies

Did you know that AI-driven user acquisition can boost campaign performance by up to 10x? Watch a recording of this digital panel discussion to learn how AI is reshaping the way marketers find and convert users, optimize campaigns, and make data-driven decisions. Watch it to: ● Explore how leading businesses are effectively integrating AI into their user acquisition strategies, seizing new opportunities and tackling the most common challenges. ● Learn how AI helps app marketers refine targeting, optimize ad placement, streamline creative production, allocate budgets, and measure results more effectively. ● Explore cutting-edge AI solutions to boost campaign performance and discover how top marketers effectively calculate and present the ROMI of these tools. Chapters: 00:00 Intro 09:05 How can AI improve user acquisition strategies? 22:02 What types of AI solutions should UA managers include in their 2025 AdTech stack? 31:46 Recommendations for building a compelling case to the CFO a

With the busiest part of Q4 upon us, SplitMetrics Agency experts dive into key trends, dates, and strategies every app marketer needs in their 2024 holiday toolkit. 🎁 Exclusive Holiday Offer: We couldn’t help but add a little holiday surprise for our webinar viewers! Stay tuned until the end to hear what it is, and reach out to thomas.kriebernegg@splitmetrics.com to claim it. 👍 Enjoyed this video? Hit "Like" to see more content in your feed. 🔔 Subscribe to catch our next live session on mobile growth and beyond! 🔗 Learn more about SplitMetrics Agency: https://splitmetrics.com/agency/ 📞 Book a free call with one of our experts: https://splitmetrics.com/demo/?pr=agy

SplitMetrics Acquire's Best Practice Session: "Operational Excellence: Managing Large-Scale Apple Search Ads Campaigns with SplitMetrics Acquire" Watch the recorded session to: ● Discover essential Apple Search Ads automation rules within SplitMetrics Acquire ● Learn how to create advanced automation rules for streamlined campaign management ● Find out how to automate and optimize discovery campaigns for maximum efficiency ● Explore how to leverage Share of Voice (SoV) automation rules to gain a competitive edge Chapters: 00:00 Intro 04:04 Must-have automation rules 11:04 Advanced automation rules 14:29 Discovery campaign automation 18:28 Share of voice (SoV) automation rules in SplitMetrics Acquire SplitMetrics' ecosystem of products and services enable mobile-first companies and brands globally to build and scale their go-to-market engine faster. Top app and game developers turn to SplitMetrics, an Apple Search Ads Partner, for intelligent data-driven solutions designed for ad

Auto Trader UK Case Study: "Interconnection between Apple Search Ads and ASO" Watch the session recording to: ● Gain a deeper understanding of the synergies and limitations between ASO and Apple Search Ads ● Learn from Auto Trader UK’s success stories and best practices with Apple Search Ads ● Discover strategies for outpacing competitors using custom product pages ● Enhance your expertise in multi-placement Apple Search Ads strategies for better campaign performance Chapters 00:00 Intro 03:05 The Basics. What is ASO & Apple Search Ads 04:12 The Synergies & Limitations 06:07 Apple Search Ads Best Practices & Successful Results 11:13 Winning Competition with Custom Product Pages 13:26 Leveraging Multiplacement Ad Strategy SplitMetrics' ecosystem of products and services enable mobile-first companies and brands globally to build and scale their go-to-market engine faster. Top app and game developers turn to SplitMetrics, an Apple Search Ads Partner, for intelligent data-driven sol